The Birthday Draw
Launched 12 January 2026 by ITV and Global with a £1m weekly jackpot. Entries cost £1 or are free by post, include personalised fields (date, initial, colour) and allow up to 60 entries per draw.
The draw is not signed to the DCMS Voluntary Code while peers (BOTB, Omaze, Daymade, Raffolux, Raffle House) joined at launch. ITV/Global launched six weeks later and have not signed, opting out in their press release. There are no published odds, no spend-limit tools, and no responsible-play monitoring despite the 60-entry weekly allowance.
- Free postal entry route and £1 minimum entry.
- Backed by trusted ITV & Global broadcasters.
- Clear draw mechanic with full T&Cs published.
- Winners signposted to financial advice.
Add voluntary-code compliance, publish odds, and introduce spend limits and responsible-play alerts so the high-entry cadence does not expose entrants to unmanaged spending.
Current rating
3.5/10 — to be re-assessed once the Code is signed
Legitimate, free-to-enter, ITV/Global backed draw yet outside the DCMS Voluntary Code. Score remains 3.5/10 pending compliance; we will revisit if they sign before May 2026.